Real Estate

AI that qualifies, responds and sells while you sleep.

In real estate, whoever responds first, best, and to the best lead wins. We build systems that qualify leads from portals 24/7, draft personalized responses to the first inquiry, and give your agents a real-time ranking of who to call first.

Working with real estate agencies and developers nationwide

The Challenge

The first agent to call wins. Most of your agents cannot be first.

Buyer and investor behavior changed five years ago: they ask for info at 11:30 PM, expect immediate response, and compare with three other agencies simultaneously. Every minute your lead waits for your call is closing probability evaporating — happening every night, weekend, and whenever your team is on a showing.

  • Portal leads going cold

    Arriving at 10 PM, answered the next morning. By then, the lead has spoken with two competitors.

  • Same questions a thousand times

    Availability, price, financing conditions, showing possibilities — the same conversational flow repeated all day by people on an agent's salary.

  • Agents without prioritization

    Not all leads are worth the same. Without an objective score, agents call in order of arrival or by intuition — and good leads drown among the curious.

  • Underutilized portfolio

    Properties listed for months, active demand not matching because search criteria and catalog criteria aren't automatically crossed.

Use Cases

What we are implementing today in agencies and developers

Five cases with defensible ROI — most pay for themselves in less than 6 months just through improved closing rates or reduced cost per attended lead.

  • 01

    Automatic response to portal leads

    Assistant receiving inquiries from Idealista/Fotocasa/web, identifying the property, answering key info under 1 minute, and proposing a showing slot — all connected to the CRM and assigned agent availability.

    What changes

    Response rate under 5 minutes goes from 30% to 95%. Closing rate on answered leads grows 15-40% depending on the source.

  • 02

    Lead scoring and qualification

    Every lead receives an automatic score based on behavior (time on page, seen properties, declared intent), history, and enriched data. Your CRM orders the daily leads by closing probability.

    What changes

    Agents spend 80% time on the 20% of leads that close. Customer Acquisition Cost (CAC) per sale drops without spending more on marketing.

  • 03

    Portfolio ↔ active demand matching

    When a new property arrives, the system crosses criteria against active leads and warns the agent: "This new 800m² warehouse matches 3 active demands." Also works in reverse — new leads trigger instant portfolio matches.

    What changes

    Properties with less portal exposure find buyers sooner. Demands dormant for weeks reactivate automatically.

  • 04

    Assisted property valuation

    Model trained on your closed operations (not public AVMs) suggesting acquisition pricing, proposing a defensible range to the owner, and warning when a property underperforms metrics for weeks — time to adjust.

    What changes

    Acquisitions close at realistic prices. Average time-on-market drops. Agents arrive at the listing meeting with data, not perception.

  • 05

    Internal portfolio assistant

    Your agents ask in natural language: "what do I have in area X under 250,000 with a parking spot?", "what property did I show to client Perez in the last 3 months?". Instant retrieval, no CRM searching needed.

    What changes

    Preparation time for showings and owner meetings reduced to minutes. New agents productive in weeks, not months.

Our Approach

We fit into your CRM. We don't change it.

We work with your current stack — Inmovilla, Witei, Sooprema, Idealista CRM, Hubspot, or custom developments — via API integration. We don't propose replacing what works; we add the AI layer on top and connect it to portals, web, WhatsApp, and whatever channel you use.

  • Opportunity Diagnosis

    2 weeks

    Audit of your current funnel: average reply time, portal reply rate, conversion by source, real CRM usage. We identify 2-3 best ROI cases for your volume.

    • Lead and conversion analysis (last 12 months)
    • Mapping of current commercial processes
    • Prioritized use case matrix
    • 12-month ROI estimation per case
  • Reply + Scoring Implementation

    6-8 weeks

    The fast-paying bundle: auto portal/web response + automatic lead scoring. Integrated to CRM and running in production.

    • Conversational assistant over real-time catalog
    • Connection to portals and web
    • Scoring model trained on your history
    • Response and conversion dashboard
    • Training for the sales team and managers
  • Full Commercial Platform

    4-6 months

    For agencies/developers wanting their own AI layer over all operations: response, scoring, valuation, match, and internal assistant.

    • All previous use cases
    • Assisted capture valuation
    • Automatic portfolio-demand patching
    • Internal assistant over portfolio and CRM
    • Continuous maintenance and upgrades

Results

What changes in your agency at 6 months

  • Portal lead response under 5 minutes in 90%+ cases, including nights and weekends.
  • Closing rate on answered leads grows 15-40% depending on channel — measured against pre-project baseline.
  • Cost per effective sale drops without needing to increase lead acquisition budget.
  • Average time-on-market reduced through better initial pricing and active matching.
  • Agents focused on closing showings and signing contracts. Repetitive questions stop consuming their day.
  • Commercial dashboard with real metrics — not estimates — on source, conversion, and velocity.

FAQ

What agency managers ask us

  • Does the client notice they are talking to an assistant?

    We disclose it openly. The assistant identifies itself and delivers objective information. The client's experience is: immediate response with correct data and a booked showing — vs waiting 18 hours for a human. Most appreciate the speed; those preferring human can request a transfer.

  • Does it work with my CRM?

    Yes. We integrate with major Real Estate CRMs via API. Integration is scoped in the project — no need to change your CRM.

  • What happens outside business hours?

    That is where we see the most ROI. The assistant responds, qualifies, and books showings while your team is off. Reopening the CRM in the morning, agents find qualified leads and booked agendas — not 30 unread emails.

  • How much does it cost to start?

    The auto-response + scoring package over your CRM usually sits at €18,000-€30,000 within 6-8 weeks. First, we do a 2-week diagnosis validating numbers with your data. Full platforms (including match/valuation) are €60k-€90k.

  • What if I have low lead volume?

    Under ~80 leads/month direct ROI is blurry. We recommend starting only with scoring + internal assistant (scaling with any volume) and leaving auto-response for when the funnel grows. We tell you this in the diagnosis.

Want to see what fits your agency?

A 30-minute call regarding your current funnel, CRM, and volume. We leave with an investment magnitude and 2-3 cases where AI pays its bill fastest in your specific case.